I had the pleasure of listening to a successful realtor, Brent Pay, share his experience with a group of fellow Century 21 realtors today. Not from a “look at me, aren’t I wonderful” perspective…but from sharing perspective. He listed off a number of fundamentals that he had stuck to over the past 3 years…which has led him to becoming one of the top producing realtors in his Kelowna community. The amazing thing, is that he built his career, having just moved to the area, never having sold real estate before, and during a major market downturn.
Brent’s fundamentals include being easy to find through a consistent marketing program. He develops strong relationships with his clients, based on trust and sound professional service. He communicates proactively and face to face as much as possible. Brent is an advocate of knowing your profession – keeping on top of your product, sales statistics, trends, and related industry information. He concentrates on delivering results and creating a positive experience, which has resulted in referrals and repeat business.
It’s not that these things are difficult… in fact, you could say that they are easy to do. The trick is, that they are also easy NOT to do. The hard part is having the discipline to be consistent and stick to your program. Doing the fundamentals will lead to success…and Brent Pay is living proof.
Carla Dahlen
Carla Dahlen, ACC, CEC
Sales Training and Coaching
250-550-2110
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