The biggest mistakes salespeople make are more "life" mistakes than "sales" mistakes...

I was flipping through Jeffrey Gitomer’s “Little Red Book of Sales Answers”, when I came across the caption…

What are the biggest mistakes salespeople make? 

Go figure, the answers are more life related and not specific to sales…

1. Getting into sales for the money.  Getting into anything for the money will make it impossible to maintain high goals.  Love what you do…serve people, help others, and the money will come.
2. Failure to realize that attitude is at the core of success.  It all starts with anticipating positive outcomes & believing in yourself…than acting accordingly.
3. Blaming other people instead of taking responsibility.  Most failures are based on poor communication – what’s your role in this?
4. Blaming other circumstances instead of taking responsibility. Ask yourself…what could I have done differently, what part of this is under my control, how will I learn from this experience.  
5. Trying to sell.  The best sales communication…is 75% questions.  
6. Not having a deep enough belief in what you are selling…which in relationship based selling…is you! 

Thanks Jeffrey – these are great life lessons, er, um…should I say sales lessons.

Carla Dahlen

Carla Dahlen, ACC, CEC

Sales Training and Coaching

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